Digital Media Hired As New CEO of Warner Bros. (In the Guise of Kevin Tsujihara)

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Mega-media company Warner Bros. just announced its new CEO -- Kevin Tsujihara.

Although Warner's move was a surprise to many, it shouldn't have been.

Tsujihara has been Warner's primary senior level executive and proponent of the promise of digital media.  So, this decision -- by one of the largest media companies in the world -- underscores that even the slow-moving standard bearers now have embraced the reality that digital distribution represents the future of the media business -- i.e., their business.

In that way, Tsujihara's promotion represents a coronation of digital media -- a passing of the distribution baton, as it were.

And, remember, we are still in the relatively early stages of such distribution ....