NPD STUDY: 25% of Consumers View Online Content on TVs Weekly

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Fascinating new research study published by the good folks at NPD DisplaySearch -- 25% of consumers now say they watch online content on their connected TVs at least weekly (and a whopping 18% daily)!  Most viewed content is what you would expect -- premium professionally-produced video in the form of movies.

Since we are still extremely early in the online video market opportunity, this portends well for enablers in the premium video eco-system, including transcoding-focused companies like Sorenson Media.  Multi-screen is fundamentally dependent upon transcoding technology -- at the absolute core.Peter Csathy's Digital Media Update