Amazon's Sept 6 LA Press Conference -- All M&E Baby!

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Amazon just announced that it will hold a major press conference on September 6 in LA -- specifically in Barker Hangar in Santa Monica.  Speculation is now rampant about the topic.

My prediction -- absolutely media & entertainment-focused (M&E); and more specifically, a 1-2 M&E punch of (1) a new Kindle Fire, and (2) significant newly available premium video content available for it from Amazon.

Hard to miss this one.  LA.  'Nuf said -- home of motion pictures and television.  Barker Hangar.  I've attended an event there.  It is a "big deal" kind of event place.  That means that Amazon must have a very big M&E announcement up its sleeves in order to fill that space.

And it will ....

Amazon has smartly invested massively in its Apple-like M&E vision -- to seamlessly marry A+ video content with the hardware (Kindle).  For Amazon, and completely unlike Apple, it is not about monetizing the hardware itself -- or even the movies and television itself.  Rather, it is about give more and more consumers more and more reasons to buy the Kindle for mobile shopping.  Shop, Shop, Shop ....Peter Csathy's Digital Media Update