17 Eylül 2012 Pazartesi

No iTV This Year -- Apple, Buy DISH Networks!

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Cues (Eddy Cue, SVP Internet Software & Services, that is) hint to there being no revolutionary Apple "iTV" launch this year after all.  This apparently is not for a lack of trying.

Apple/Cue continues to believe that unbundling programming packages -- i.e., offering ESPN individually to consumers, as one example -- is a key part of any revolutionary new television "experience."  And, Apple does not enter markets unless it can disrupt experiences.

As I wrote recently, perhaps it's time for Apple to "Think Different" about how it goes about solving its continuing content woes?  Perhaps Apple should use its cash hoards to buy-out DISH Networks (here is the link to that detailed post)?

Maybe some stealth move already is in process and Cue's cues to analysts are a good-old Apple mis-direction play -- one of its oldest tricks in the book ....Peter Csathy's Digital Media Update

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