On Thursday, December 6th, Enesco, LLC released the following announcement that they were passing the torch back to Disney and the line will continue in 2013 under a new licensee to be announced in early 2013.
Many, like myself have been collecting the line since its inception and wondered if the line would continue beyond this year. It's bittersweet, as it great news the line will continue but not moving forward with the current team that many of us have gotten to know personally over the years, who have put their heart and soul into the collection, will not be moving forward with the line.
To the Enesco Team, the talented sculptors, mold makers, artisans and painters, to those involved in the packaging and shipping of the product, a well deserved Thank You for giving us collectors 20 Years of pure magic!
It will be interesting to see what direction the new licensee will take the line, seeing the collection through a different vision and the complexity of sculptures they will release.
The announcement released by Enesco, LLC on Thursday, December 06, 2012:
From its introduction in1992, the award-winning Walt Disney Classics Collection has celebrated theartistry and legacy of Disney’s animated and live-action shorts and films byfaithfully recreating memorable moments and beloved characters in innovative andexquisitely hand-crafted porcelain sculptures. In 2004, Enesco was entrusted with continuing the collection as the WaltDisney Classics Collection’s first licensee and we are honored to have played apart in helping the brand reach its 20th Anniversary this year.
The past several years havebeen challenging for luxury products and we’re proud to have maintained thebrand’s artistic integrity and complexity while keeping the line relevant anddesirable to reach this year’s milestone. And now, after nine amazing and creatively fulfilling years, Enesco ishanding the torch back to Disney to appoint a new licensee to re-imagine thenext chapter for the Walt Disney Classics Collection. In order to not disrupt your business, and toallow your customers time to complete their collections, we will continue tosell the limited inventory of Walt Disney Classics Collection sculptures wehave remaining.
Enesco would especially liketo thank the dedicated team of sculptors, artists, painters and mold-makers whostarted with the line at Disney and joined us for this journey. Their unparalleled talent established thehigh standards of artistry and attention to detail that have always been thehallmark of the Walt Disney Classics Collection and have contributed immeasurablyto its longevity.
Throughout its long andcelebrated history, the Walt Disney Classics Collection has drawn inspirationfrom Walt Disney’s legendary creativity, inventiveness and vision. Ensuring that Walt’s legacy of artistry andexcellence continues to be preserved and celebrated throughout the collectionhas been the mission of Disney Creative Director and Master Artist DavePacheco. From a tiny field mousereaching up for a crystal dewdrop to a dashing prince sweeping Snow White intohis arms, Dave has provided a consistent vision and meticulous attention todetail that has made the line what it is today.
While our collaboration onWalt Disney Classics Collection in nearing a close, Enesco will continue toprovide Disney magic through many of our other lines, including DisneyTraditions, Disney by BRITTO™, Grand Jester Studios, and Disney ShowcaseCollection.
Finally, it has truly been an honor to play asignificant role in the history of the Walt Disney Classics Collection. We thank you for your loyalty and support ofthe collection and your contribution to the success of the line. Everyone at Enesco who has worked on - andadded to - the collection has taken enormous pride in the line, and we wish itevery success going forward.
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