Ooyala's New $35 Million Round Underscores Accelerating International Demand for Video Enabling Solutions

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Ooyala is one of the leading online video platforms (OVPs).  We here at Sorenson Media know them well.  We respect them.  And, we congratulate them in raising an additional $35 million in funding, which brings Ooyala's total financing to date to an incredible $80 million.

That massive sum rivals the total financing "take" of $100 million by OVP grand-daddy Brightcove (which successfully went public earlier this year and still trades at about a 7X multiple of its trailing 2011 revenues).

Ooyala's latest development -- together with Brightcove's recent IPO -- underscores the critical foundational and increasingly strategic role played by video enabling technology, given the massive growth of online video and an increasingly complex multi-screen video delivery world.  After all, Australian telco giant Telstra led the latest financing for Ooyala (and now enjoys a seat on its board).

As I recently wrote, we too at Sorenson Media have operate our own OVP known as "Sorenson 360." And, it is unlike any other, precisely because it has uniquely expanded capabilities -- primarily its seamless integration with our award-winning video transcoding solutions (Sorenson Squeeze, Squeeze Server -- both in the Cloud and on premise -- as well as hybrid implementations).  Our Sorenson Media "quality" story also is an important differentiator.

To fully understand our differentiated story, click here to read this earlier post "All OVPs Are Not Created Equal").Peter Csathy's Digital Media Update